Cost per use at every level of real use — the boutique’s dashed line assumed the top of the curve. The dot is your honest number. Hover to explore.
The honest cost per use takes the price and grows it at your return assumption over the piece’s life (money in a coat missed the market), adds each year’s upkeep grown the same way, subtracts the resale value at the end — and divides by realistic total uses. The naïve figure — price divided by uses — is shown beside it, because that’s the one printed on the shopping-justification napkin.
Per-use arithmetic suits things bought to be used; heirlooms, gifts, and pure-joy purchases answer to a different desk entirely. The formula also can’t see quality differences except through the years you give it — a doubled price with tripled service life is a bargain, and this page will say so only if you tell it the years honestly. Rental comparisons vary wildly by category; bring your real local price.
uses = uses per year × years
naïve = price ÷ uses (the boutique’s version)
honest = (price×(1+r)^years − resale + upkeep, grown) ÷ uses
break-even vs the alternative: uses where honest = per-use price